8 Basic SEO Practices

SEO, some hates some loves. But fact lies in the practices, below listed are few basic activities which should be taken into considerations while optimizing your web page.

The Title Tag: This is the most important factor if you want to make your webpage ranked in search engine listings. Use your keywords once here if possible twice, as per my understandings with search engine starting 65-70 characters with spaces are of importance.
Meta Description & Meta Keywords: Google uses description in its search results, so keep it optimized with your keywords and please don’t stuff the keywords unnecessarily. Use your key phrase and long trail of your keywords in keywords Meta tag.
Text: Remember while doing SEO, Content is the king. Use content on your page, this content should have enough of your keywords; I suggest a page to be limited to three key phrases to be optimized for. Sometimes owner of projects who are not aware of SEO demands same page to be ranked for different keywords. Laugh Loudly.
The URL: now, let’s talk about URL optimization, what’s it? Nothing special but to have the name of your webpage according to your major keyword for the page. E.g. lets suppose we are going to make a page for golden triangle tours so the page name should be www.yourdomain.com/india-tours/golden-triangle-tour.html
HTML Tags: different html tags have importance. H1, H2, Bold, Strong, Italic, keep your key phrases in these tags. Placements of these tags have importance so be careful where to place and test with the crawler view.
Links: a page may have inbound and outbound links, no of inbound links should be greater than no of outbound links.
IMG Alt Tags: Your images should be described via ALT Tags with the keywords you are optimizing for - If your image is hosted on your web-host, the file name of the images should also be SEO’d — If you have an image about polar bears have it be polar-bear.jpg in your images folder.
Keyword Density: 8% is excellent and doesn’t seem spammy, if you have a 500 word article, then 40 of those words should have variances of the search term you are targeting, if this seems excessive, lower the keyword density down to 5% and you will only need to add 25 variances/instances of your keyword. And that’s just a start… (Keyword prominence is big, but not worth a discussion).

Start doing SEO of your site and keep visiting this blog, soon you will see improvement in your search engine rankings.